Adsense Tutorial: 15 AdSense strategies to increase your revenue

Google Adsense can give you maximum advertising revenue with minimum inverstment of time and resource from your website. Google adsenes is a pay-per-click(PPC) adversitsing system which gives you more flexibility and more benefit comparing other PPC services.

People finds relevant adsense ads on your website which are targeted to the content.

In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven’t already joined AdSense program, you should sign up first.

Now it’s time to show you some tips and tricks that will optimize your AdSense ads.

Top 15 AdSense tips & Tricks

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don’t forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:

1. 336×280 large rectangle
2. 300×250 medium rectangle
3. 160×600 wide skyscraper

Another successful format is the 468×15 horizontal ad links, that can be placed under your navigation bar.

AdSense Tip #6: Color tips

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom AdSense palette:

* border color = background color of your web site
* background color = background color of your web site
* link color = blue, color of your links
* url color = black, #999999
* text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

AdSense Tip #7: Position tips

Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.

AdSense Tip #8: Increase the number of ads, but not too much

If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they’re interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won’t lose your visitors.

AdSense Tip #9: Preview Google ads

You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target=”_top”). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.

Read more about alternate ads.

AdSense Tip #10: What not to do

* Don’t click on your own ads
* Don’t ask others to click on your Google ads
* Don’t manually change AdSense code
* Don’t place Google ads on sites that include prohibited content (e.g.: adult sites)
* Don’t employ cloaking, hidden text or farm links
* Don’t use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

AdSense Tip #11: Show images above or next to your ads

Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don’t show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

AdSense Tip #12: Use section targeting

Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

<!-- google_ad_section_start -->
Content you want to emphasize.
<!-- google_ad_section_end -->

If you want some content to be ignored, use

<!-- google_ad_section_start(weight=ignore) -->

AdSense Tip #13: Alternate the colors of your ads

AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

AdSense Tip #14: Your Google ads should be visible

Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

AdSense Tip #15: Use AdSense channels

You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

The tips I am about to tell you are what worked for me, but I encourage you to try different things as each site is unique.

1. Colour and Position

This is probably the optimization which is mentioned most regularly, but it’s for good reason. You really should experiment with different ad positions and different color combination’s. Each time you make a change leave the ads for a week and see how your earnings alter. Make a note of what works and then try something new. I was always sceptical when I read these comments before but since I have started playing with positioning my adsense revenue has multiplied by 4 times (crazy but true). Personally I’ve found that blending ads into the site works very well but it’s not the only way and you should try all the combination’s you can think of.

2. Different date, different adverts

This is one of my favourites and I intend to write a post on how to do this next week, for now I will stick to the what and why.

In simple terms, the older the page the more ads you show.

Despite the fact that I have advertising, I don’t actually like it. I have 0 to very few adverts on new posts, and increase the ads on older ones. This isn’t so obvious here on Binary Moon, but on Binary Joy I have gone a little crazy – but there is a method to my madness. The theory is that older posts will be more appealing to search engines, and visitors who come from search engines are more likely to click on ads. Another side effect is that I “reward” regular visitors by not annoying them with adverts, so I feel this is a good compromise. As I said above I’ll go into this one in more detail next week (with code).

3. Content Targeting

This one is a very simple change and is ridiculously straight forward to implement. Google have a simple comment tag that you can place around your primary content, and this is what your ads will be targeted to.

<!-- google_ad_section_start -->
Key page content here
<!-- google_ad_section_end -->

The idea is that you place these comments around your core page content. That is, the content which is mostly text, and which best reflects the content of your site. On a blog this will generally be the main post content. The reason you do this is so that the adverts don’t target irrelevant content such as the links in your sidebar.

You can also add regions you want Google to ignore. I haven’t used these myself but they are something I intend to try in the not too distant future. You can read more on the section targeting page of the Google Adsense help.

4. Referrals

Google Referrals don’t make me a huge amount of money, but I like to include them on all my sites. Currently I only use one referral package and it only displays in Internet Explorer on the PC. It’s for the Firefox browser, and earns me roughly a dollar for every new install I generate. Some sneaky css removes the ad for Firefox users so that they don’t get pestered with unnecessary adverts.

To do the show/ hide css on your refferal code all I do is have a div with my referral button in it, which I hide. I then use conditional css comments to load some css to display the advert in IE.

I’ve put together a simple example of what I mean below. Just copy and paste the code below into a new htm document and then view it in IE and Firefox. In IE you will see the ad block at the top of the page, in Firefox is “magically” disappears.

<html>
<head>
<title>Ad Show Hide demo</title>
<style>
#adDiv {
display:none;
}
</style>

</head>
<body>
<div id="adDiv">Stick your advert in here</div>
<h2>Ad test</h2>
<p>Some page content</p>
</body>
</html>

5. SEO and Content

I get about 75% of my traffic from search engines and, in my opinion, search engine visitors are the ones most likely to click on adverts, far more so than the regular visitors (which ties into the date based adverts above). Search engine visitors are on a journey to find some information, if they can’t find what they want on my site then they might as well find it on one of my advertisers sites, and that’s the good thing about contextual advertising – the ads are relevant to my readers.
+1 for free – Experiment, Experiment, then experiment some more

I know I’ve said this already but I can’t emphasize it enough experiment constantly. Things are changing all the time so it’s always worth trying different advertising layouts and schemes.
Your turn

Do you run ads on your site, and do you have any hints and tips you want to share? I’m sure everyone would be interested in reading you tips in the comments below.

There are evidences on the net that kids studying in high school are making money with Google AdSense. Retired people, male, female, anybody of any age can make money with AdSense. Google approves your application if you are above 18 years of age. There is no upper limit on the age for generating AdSense revenue.

You have a website with good content centered on specific keywords and you are approved to place AdSense ads by Google. You have set up everything and ads are coming up in your site or blog nicely. But is that all enough to get paid by Google? You need clicks from your website visitors. More visitors mean more clicks. To generate more clicks you must first attract visitors to your website.

Internet is an ocean. You will always have live people searching for information. You will have thousands of people who want more information on your website’s theme. They will be searching for keywords that are close to your theme. You need to get these visitors to see your website so that they will get the information they want and also you will get the clicks you want. This is where internet advertising comes into picture.

The best way to attract visitors is to give them something of value and invite to your website. When they get something valuable from you, they will build trust and enter the website you are showing. Once you attract visitors to your content rich site, you will get guaranteed clicks as they will be navigating your website to gather information.

Article marketing is the best way of internet advertising that is still found to generate success. You need to write articles and place them in the article websites and provide the link to your website in the resource box. The targeted keywords in your article and your website will be similar. So, people who read your article will visit your website to know more. Your website will contain contents that are related to the targeted keywords and hence will contain AdSense ads that are related to keywords. People with the thirst of information will click on the links and generate cash for you.

Google loves original content websites. The market of article writing is booming in the internet industry. When your website contains original content targeting certain keywords and if you have placed the links of your website under the articles you have written, the page rank of your website will increase. Original contents and links are the major factors influencing page rank. When your page rank increases, your website will come in the first page of search results which increases the traffic to your website. The traffic generated from search engines are targeted traffic as you will get readers who are searching for the keywords that are used in your website.

Your website content must be fresh and original to increase the page rank. Also you must have many incoming links to your website. Article marketing is the best way to generate valid incoming links to your website. Anybody who has writing skills can design a website with keyword rich content and place AdSense ads. If you can write original content, then it will be very easy for you to write articles targeting your keywords and place them in many article websites with a link to your own website.

The webmasters will generally design the website. They will hire article writers to write articles on targeted keywords. These articles will then be posted in different websites with a resource box containing link to the website designed by the webmaster. Now when a user searches for information, he will read the article and follow the link to the website to know more about his interest. This is a perfect Win – Win situation for all, for the webmaster, for the article writer and also for the website visitor.

It is free to join and easy to set up.
I hear you ask, if it’s so easy why isn’t everyone making piles of money by slapping Adsense code into the pages of their websites.
Well there are a number of factors that contribute to a webmaster’s success with Adsense not least of all having a contextual website.

If you base your quest to make $500 dollars a day with Adsense on the following, you stand a good chance of sustained success.

1. Don’t build a site for Adsense

Apart from being against adsense’s TOS, site’s created purely to carry adsense ads don’t work in the long term.

They will in all likelihood get banned by Google, won’t make money as well as making it difficult for you to open another Adsense account.

2. Build a Site with Content

Sounds obvious doesn’t it, but sites that are interesting and packed with compelling content are more likely to be revisited and related ads are more likely to be clicked upon.

Be sure to use your own original content – sites that duplicate content get penalized by Google.

Remember that rubbish sites generate rubbish income.

3. Choose Your Site’s Topic Carefully

Whilst your site should be based on your business interests or your hobby to keep your motivation levels high, just keep in mind that certain topics will attract higher value Adsense clicks than others.

For example a website on the mating habits of the north sea clam probably won’t attract any advertisers and therefore no Google Ads to display, let alone traffic.

Making money online and web hosting are topics that will never be short of advertisers, however the competition is higher and therefore more difficult to attract website traffic.

4. Niche Market

Your best bet is to target a niche market that does not have the competition in terms of fellow webmasters but still has a certain amount of interest.

Therefore if your website is cameras, targeting “digital cameras” would be a very competitive term, whilst targeting “underwater digital cameras for scuba divers” would be less competitive and will attract targeted traffic as well as related Adsense ads.

It is important that you understand that the text and keywords you use and the placement thereof will influence the type of ads that are served up by Google.

5. Type of Ads and Placement

The placement of your ads on your web page has a direct influence on your CTR (Click Thru Rate) – the higher the CTR the more clicks your ads are generating and the more money you are making.

To this end, take special note of the heat map provided by Google that shows the best positions for your ads on your web pages.

Also decide carefully on the type of ads and the colors that you choose – the type that blend in well with the look, feel and flow of your site will probably be best in silently persuading your visitors to click on them.

6. Traffic Statistics

Finally analyze your adsense traffic stats as they’re packed with useful information – Google provides such a tool for this purpose with your Adsense account.

To make money with adsense you need to know what your stats are telling you and what you need to know.

The amount of traffic your site generates will obviously influence your adsense income but that is a whole separate subject just on its own.

The point is that for 2 sites generating the same amount of traffic, the site that is optimized for adsense, as above, will earn for more in adsense income than the site that isn’t.

By: Mark Bellinger